We love Rika by Ulrika Lundgren and her understated cool, casual european style!
Before launching her namesake label in 2005, Ulrika led a successful career as an interior and fashion stylish, traveling the globe with publications such as Vogue and Elle.
In 2010 Ulrika founded an independent, biannual print magazine of the same name.
Not one to limit herself, Lundgren’s empire also consists of Maison Rika, an intimate guesthouse that encapsulates the essence of her world. Maison Rika is located across the road from Rika’s flagship store on the historical 9 streets in Amsterdam.