Lily and Lionel's Creative Director, Alice Stone, noticed a gap in the market for bright, contemporary prints that could easily slot into a woman's everyday wardrobe. So, in 2008, Alice launched her label, which she named after her grandparents who both worked in the textile industry. Initially, the brand focused on scarves (in a range of animal prints, florals and celestial motifs), before evolving into ready-to-wear in autumn/winter 2015.
