Under Protection


Their loungewear is created to make you feel comfortable and sophisticated. Each design can be worn in bed and at home or styled as a fashion piece.

Lingerie (in-store only)

Underprotection wants to create your favourite lingerie that is both comfortable and fashionable. So pretty and elegant that you will want to show it off!  


Underprotection is a Danish brand based in Copenhagen and founded in 2010.

The purpose of Underproection company is to create underwear styles that makes you feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about vacation and summer. We have set out to challenge the conception of what sustainable fashion can be, and each season we will prove to you that it really can be everything we wish for!

They want to make a difference by giving our customers the possibility to combine ethics and aesthetics when shopping.

They design two main collections and two smaller pre-collections a year, which all include lingerie, loungewear and swimwear made in sustainable fabrics and produced in certified factories.

Their collections are on display in many amazing retail destinations across the world from New York to Seoul, and Melbourne and major fashion capitals of Europe.

In 2014 Under Protection was nominated with an ELLE Style Award in the CSR category with two other brands. Besides this acknowledgement, the world’s biggest style site WGSN, has mentioned them as a brand to watch and as trend inspiration more than once. Under Protection has also been featured at Vogue.com, in Marie Claire and ELLE among others.

The Underprotections goal is to always improve in everything they do and to continue to look for new and even better ways to create our sustainable products.

Did you know?

  • Underprotection only use sustainable materials such as recycled polyester, recycled wool, lyocell and organic cotton. 
  • All packaging, paper and polybags are either recycled or biodegradable.
  • Most products are vegan approved, and if not, it is because it is recycled (wool) or a waste resource (milk).
  • Fair working conditions and a fair wage is a human right.
  • Therefore Under Protection only work with certified factories.
  • Under Protection loves women, all kinds, all sizes, and our goal is to make you feel as beautiful and comfortable as possible.

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