After completing a degree in fashion at the Whitehouse Institute of Design, Rochelle Gregory didn’t go on to intern or work for other fashion houses as she had such a strong vision, which she needed to fulfill. She knew what she wanted so she went ahead and created Rocky Rafaela.
“If you don’t try you’ll never know”is her catchphrase and Gregory says her designs are to give women the confidence to go for what they want. Spend just moments with this designer and you’ll see she’s the pure source of energy and excitement inherent in each piece.
Working closely with her manufacturing team, Gregory travels the world seeking inspiration and materials. The creative process starts with a visualization of color and material before graduating to sketches. Gregory then uses 3D software and toile samples to tweak each piece until it’s perfect.
Gregory's willing to push boundaries to constantly create unique and different designs, which are unrestricted by opinion or trend. She describes her mind as a maze with endless avenues.“Every piece I create is a reflection on the hyperactivity of my feelings and thoughts. The inner fire and passion that exists within me is the motivation and strength behind the brand.